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Policy Statement

º£½ÇÂÛ̳ created graphical images, selected certain typefaces, identified a specific color, and instituted other conventions for use in the university’s presentations of itself. These elements, along with instructions for their use, constitute aesthetic standards that such communication must meet.

Rationale

º£½ÇÂÛ̳ benefits from being recognized as a particular institution among similar and seemingly similar others. As such, the university has established a specific aesthetic to reinforce its identity through conspicuous, consistent repetition within its marketplace.

Applicability of the Policy

This policy applies to members of the º£½ÇÂÛ̳ community who in their roles are directly or indirectly responsible for creating and disseminating content for or about º£½ÇÂÛ̳.

Policy Elaboration

The University Style Guide memorializes the aesthetic standards for the university's presentation of itself.

The Office of Communication and Marketing interprets and implements the style guide, which is reviewed annually by the Institutional Identity Group (IIG). The IIG meets regularly and advises the Office of Communication and Marketing on requests, projects and initiatives that impact º£½ÇÂÛ̳’s brand identity.

IIG members include:

• associate director of athletics or designee
• director of development or designee
• director of alumni engagement or designee
• director of internal communications or designee
• senior enrollment officer/executive director of admissions or designee
• associate director of marketing and digital media or designee
• special assistant to the provost: student engagement and retention or designee
• director of Oneonta Auxiliary Services or designee

Definitions

None

Procedures

To request clarification about, an exemption from, or a change to any University Style Guide standard, contact Lisa Miller, senior communication and marketing officer.

Forms

None

Related Documents/Policies

University Style Guide